Happiness

Nothing Can Make You Happy

Nothing Can Make You Happy
Companies have discovered that the ultimate “life hack” to marketing is to capitalize off of the inability of people to enjoy life in general. If people believe that their happiness is waiting somewhere down the line when they take that vacation, or buy that pair shoes, or buy that new phone, then they’ll have you forever. Because “joy” is one of the most intense primal urges that people experience. The drive to be joyful goes all the way back to primitive “Man”. That reward mechanism is in place to incentivize your survival. In nature things that are “tasty” are usually good for you as well (there are exceptions). So, the dopamine release is encouragement to keep doing things that will you and the species alive (sex).