After H&M has received harsh criticism for the image of a young black man sporting a hoodie saying, “Coolest Monkey In The Jungle”, and the parents of the young man appeared to not have a problem with it. Most of the talk has been about the need for diversity in these major corporations. Which exposes the fact Black people are still very naive, and clueless about the world that they live in.

Due to the centuries of captivity and being under the tutelage of our oppressors, we have developed a crystallized conditioning of dependence that ultimately keep us from achieving true liberation. Using this instance as an example, the outcry should not be about the need for diversity in major corporations, it should be about the fact that companies market and sell to us but do not cut us in on the “action”. Giving someone a job with a high title is not the same as being a part of the action. A part of the "action" means board members, large shareholders, or franchisees of H&M stores. Now one shouldn’t expect H&M to do this on their own merit, but black people should require companies to meet these credentials before we patronize their businesses. There must be someone of our culture sharing the proceeds of company, and that person must be giving something back to the community in order for us to support a business. That could be opportunities, capital, knowledge, etc. to continue to grow the culture. Until this occurs, the first line of action is to build and support our own apparel companies that will not create these errors because they know and love the culture. The hoodie is a true reflection of what these companies think of black people. A “Freudian” slip of epic proportions.